SPONSORSHIP SEEKER'S TOOLKIT

Regarded as the authoritative text on sponsorship, this new edition brings marketers up to speed on social media and other digital strategies

• New material includes a brand-new sections on social media, social media references added throughout, more strategies for developing leverage ideas for proposals, and updated case studies
  
• Full of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice and to enhance the skills of the seasoned professional
• Skildum-Reid has been quoted as a corporate sponsorship expert in various sources, including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine and the Canadian Broadcast Corporation